“For recruitment,” he said in an unsure tone. So why should he submit himself to an interview now? And the company landed in the fourth-place slot without a runway show, placements in magazines, traditional marketing campaigns or, Saghian added, forced SEO tactics. In 2017, according to Google, Fashion Nova was one of the most searched fashion brands alongside Gucci, Louis Vuitton, Supreme and Chanel. He’s been able to build and grow Fashion Nova, which has 10.7 million followers on Instagram, independent of the traditional powers that be. He says things like “overpriced fashion is dead” and “Fashion Nova is the fastest-growing women’s apparel company.” To help guide the interview, which took place in a conference room at Fashion Nova’s headquarters right outside of downtown Los Angeles, he referred to an Excel sheet of questions he’s received from this journalist and other reporters over the past few months, which were coupled with very prepared, corporate answers.Īndrea Trocino Joins Matches as Chief Product and Technology Officerīut he also doesn’t need press. Saghian also likes to speak in talking points and grand themes that aren’t always conducive to a free-flowing conversation with a reporter. He dismisses the idea of a portrait photograph to accompany this story and he has on a very low-key, trend agnostic outfit: a denim shirt worn unbuttoned over a T-shirt, jeans and a black chunky watch with gold accents that looks expensive, but isn’t ostentatious.
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Saghian, who is Iranian-American with a boyish face and a full head of wispy hair, doesn’t want a lot of attention.
It’s partly because being interviewed clearly makes him uncomfortable. Richard Saghian doesn’t do many interviews. Until now, he’s tried to avoid them, save for some general statements and phone conversations with a few publications here and there.
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